Building Coaching Confidence

Self-confidence and experience tend to go hand in hand and any type of person who works with clients, will at some time or another, question their abilities when it comes to delivering results and helping clients reach their goals. However, in today’s competitive climate, in order to become an effective and life-changing health coach, it takes not only having a purpose but many times also being able to learn quickly from others who have already been there and done that.

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Whether you are a seasoned health coach or someone who has just recently decided to make the career change into the health coaching realm, questioning the confidence in your abilities, as well as the health coaching advice that you offer to clients, in some form or another, will always sit in the back of your mind.


On this page, learn how to boost your confidence by first practicing what you preach and then by putting some time tested systems in place so that your coaching abilities consistently deliver results to your clients time and time and again and then by doing so, you will be able to quickly build up your confidence levels by learning from your mistakes so that you never have to repeat them ever again.


Top Underlying Causes Behind a Lack of Confidence in Health Coaching

Now there are plenty of reasons as to why a coach may be lacking in confidence but here are some of what I call the biggest fish that will need to be tackled first and if they are then they will pave the way for a positive health coaching future.


  • Self-Criticism
  • Underestimating Your Value Financially
  • The Lack Experience or Competence


Self Criticism

Coaches are not the only type of people in this world that allow that little devil on their shoulder to serve as that nagging voice in the back of their heads that, many times,  self-sabotage all of their hard work.


Many of the most highly trained and professional people in this world today who essentially appear to have it all together many times simply don’t, and they will usually openly tell you that! So, how does this relate to you as a health coach? Well, we’re all human beings and we are all far from perfect, but we do share a common theme in that we are all working towards helping other imperfect people possibly be better and at the same time make a good living in doing so. In reality, perfection does not exist, and many of the best coaches in the world have also at one time or another been the most broken and have overcome it. 


But I get it, you as a coach may still be struggling in certain areas of your life, and because of that fact, you might be saying to yourself “who am I to help someone else” when I can’t even get past my own issues? But you know what, you’re not alone. Every one of us as  coach falls into that category at some time in our lives; some are just better than others, at hiding it.

My advice to you is to actually keep falling down, just as long as you have a support system to pick you back up falling down. That is one of the only ways that you’ll keep learning and develop the ability to help as many clients as possible along the way.


Being a coach is ultimately part science and part art, and it’s also organic and it’s always changing. What is taught and done today was not what was taught and practiced 5 years ago, so remember that you don’t have to be an expert or perfect in anything to be a great coach; you just have to be determined to keep working towards your goal and learning from your mistakes.


Believe in yourself like you believe in your clients, and if you do, then both of you will succeed.


A Helpful Tip to Help Fix This

To help yourself succeed in this area, create a file on your computer that contains all of the praise that you have received from your clients. Every time that you get a great comment from a client, take a screenshot of it or if it is an email then move it into a special praise folder. Then any time that you find yourself questioning yourself, just open up that folder and read all of the good that you have done with your clients.

Underestimating Your Value to Clients

Tony Robbins says it best: “Perception perceived is perception achieved!” Any coach that has limiting beliefs about themselves or in their abilities will greatly affect their income potential. How so you might ask? Well, if you question yourself and your abilities, then you are going to have a hard time mentally justifying the true value of your services monetarily or when it comes to asking for money. It is very common for even the best coaches to shut down when it comes to asking for payment or discussing the costs of their services due to their fear of being rejected or because they feel that they are not worth the price that they should be charging for their services because many times deep down they have self-doubt. 


How a client perceives you as a coach and the value of what they think you can help them achieve is just as important, if not more important, than what you can actually deliver to them. Many times, it is the excitement, anticipation and the desire of someone just wanting to believe in something or someone that makes the journey even better than the end goal.

When determining the price of your services or how much you should charge for your coaching rate, always first consider what the true value would be of helping clients reach their goals, and not based on the fact if you talk to them every week or talk to them once a month. Now you have to deliver to clients, but the value of a good coach can’t be measured by time spent with clients but more on how much sustainable impact that you have on their lives. If you can say that you do that, day in and day out, then you should value your services and be paid accordingly for those services.


 A Helpful Tip to Help Fix This

Consider how much you would pay a health coach to help you reach a long-held goal that you have always had or in helping you make a complete health transformation. I would be willing to bet that it’s more than you charge per month. Based on that, adjust your rates accordingly.


Lack of Experience or Competence

Most health and nutrition coaches consider themselves to be students for life, and there is absolutely nothing wrong with that, as I personally have a specific form or “FOMO,” fear of missing out, but in my case its, “FOMOL,” the fear of missing out on any learning! And believe me, the struggle is real!  


Now don’t get me wrong, there is definitely a certain level of education and competence that is required to work with clients, but it is actually much less than one would think. The most important factor is the desire to help make a positive change in another person’s life.


But remember that we are all coaches in training, and that we’re improving and learning with every client that we work with. But at the same time, you have to be honest with yourself and ask the question, “Do I have the knowledge and confidence to help my ideal client?” If so, then great, but if not, then the lifelong “student hat” might need to be put back on as we all should have the desire to learn more of what we do not know. And how do you know if you need some more education as a coach? Well, it starts by identifying what areas that you need to work on and improve upon. 


In order to do so, start by summarizing what you are great at or what is your core set of skills. If you can’t quickly do that, then you may be under-trained as a coach and you might need to put in some more work in the areas that you need to get better at. 


A Helpful Tip to Help Fix This

If you are having a hard time when it comes to deciding which areas you need to get better at or what category that you fall into, start by asking yourself the following questions:

  • Do I understand the root causes behind my ideal client’s primary problems, such as blood sugar imbalances, over-training, gut problems or lack of restful sleep?


  • Can I motivate my clients to get past many of their mental obstacles that are many times holding them back, such as fixating on the scale or the fear of carbs?


  • Do I understand how to implement changes that are sustainable and not based on quick fixes, such as implementing dieting protocols such as Keto or Carnivore?


  • Can I answer my clients’ questions with confidence and accuracy so that they understand the reasoning behind my advice and get behind  that advice instead of fighting  or questioning me on it?


Building Coaching Confidence eBook & Audiobook

Common Self-Confidence Mistakes That Health Coaches Make

What is listed below is just a shortlist of a few problems that can quickly zap a health coach’s confidence levels and if not addressed can even be a career killer. However, if a coach is able to create a plan that is able to fix  many of the following issues then by doing so they will proactively be removing several of the largest obstacles that can hold a coach back from seeing results and building up their confidence at the same time. 


  • Not Leaving Your Comfort Zone
  • Surrounding Yourself Around Negative People
  • Forgetting to Stay in Your Lane

Not Leaving Your Comfort Zone

Hands down, one of the best ways in which a person can become more confident in their ability to help others is to just do more of what makes them feel insecure! Or let’s say a person has to “become comfortable with being uncomfortable.”


Accepting our fears can be one of the best ways for us to work through them. This is very commonly seen in individuals who have a fear of heights, fear of public speaking and even fear of needles. When a person just confronts what they are scared of, it can quickly lose its power over them.


Are you afraid of public speaking? Possibly, look into joining Toastmasters or volunteer to read at an open-mic night or even just start filming video messages for your clients. That feeling of tightness in your chest or that slight feeling of anxiety will not be there forever, and every time you step outside of your comfort zone, the less painless it becomes, and before too long, it won’t even be a second thought in your mind.


A Helpful Tip to Help Fix This

Identify 3 areas that make you anxious and that you know that you need to get better at. Commit to one action a week that will help you to move outside of your comfort zone in that area.

Surrounding Yourself with Negative People

A person should always surround themselves with people who make them better. Now, we don’t all need cheerleaders in our lives; although, as health coaches, we do oftentimes have to play that role with our clients. But there is nothing that will tear a person’s confidence down faster than hanging around negative or toxic people. People can be just as inflammatory to the body as sugar and stress can be. 

Cutting out the negative people from your life can be difficult and even painful at times because many of those times, change will be required from a person’s normal routine, and for many, change is scary. Instead, take the time to surround yourself with people who are supportive of your goals and are the positive types of people who just inspire you to just be better. The simple fact is that we can always be better. Letting go of the relationships that aren’t serving you and physically detoxing from any and all negative influencers in your life will free up more time in the day and in both a literal and mental sense free your mind from possible comparisons, negativity and just an all-around lack of support


A Helpful Tip to Help Fix This

Take 30 days to implement the following action steps.

  • Make an active attempt to spend more time with those who are not only positive, but who are also successful people (remember, we are much more likely to become like the top 5 people we spend most of our time with!).


  • Remove yourself from any gossip conversations. If you can even question the fact that it might be gossip, avoid it like the plague.


  • Only share your ideas with the people in your life who are supportive and provide constructive criticism in terms of you succeeding and not how you might fail. Always ask for solutions, not just negativity from anyone who does give criticism.


  • Eliminate any complainers from your life. A very easy way to do so is to just make the statement to any complainer, “If you don’t have anything positive to say, please don’t say anything at all.”


  • Unfollow anyone who is negative on social media and do not watch the news or any shows that dwell on the negative or that have hidden but obvious agendas. Netflix documentaries are perfect examples of this in action.

Forgetting to Stay in Your Lane

With all of the health problems and all of the people in this world that need help, it can be hard as a coach to stay within their niche client demographic or in staying in their personal lane of expertise. The health coaching realm is getting more competitive by the day, so I get it, there is a lot of pressure to stand out and define new means of generating more income, but when that happens, it creates the framework for sleazy selling where true coaching ethics can easily fly out the window. I can speak to this aspect personally as I also want to go out and be able to help everyone, but I don’t mentally or physically have the skills to do so in many of those realms, and because of that, I have to constantly tell myself to stay in my own lane and stay away from my own version of the shiny object syndrome where I chase every problem in the world, trying to learn about it and then try to fix it in all clients.

There is another means by which coaches constantly veer out of their lanes, and it happens when they start comparing themselves to others, or even worse, when they start competing with others. There’s nothing that will kick a person out of their own race to become a better coach faster than when we attempt to compare ourselves to others. We are all at different parts of the rat race that we call life and our own pursuit of happiness, and I can tell you from experience, it only builds confidence when you grow and refuse to concern yourself with what anyone else is doing. 


A great quote that I found on Pinterest that is a true mantra for staying in your lane states, “It is hard to stay in your lane when you are looking everywhere else but forward.”


A Helpful Tip to Help Fix This

Well, if you ever have a tendency to drift outside of your lane, stop and clearly re-identify what exactly it is that you are selling and who are you exactly selling to. 


Is it one-on-one health coaching, personal training, essential oils or an online course? Next, identify who is going to buy what you are going to sell. And I am not asking you to drill down again to who your ideal client is, but be a little broader in your reach. When you are constantly reconfiguring in your mind what you sell and who you sell to, it makes it simple to stay in your lane because from that point on, everything you talk about leads to your goal. 


Now, I know this may seem a little salesy, but by doing so, it is merely an exercise that will help keep you mentally focused with your eye on the prize. If you are selling health coaching, don’t offer exercise routines for sale. If you offer personal training, don’t offer supplements or essential oils until you are fully secure and comfortable with your primary business first. Build your business and then frame all of your content with the goal of getting potential clients ready and educated, to pull the trigger and make the purchase that solves their problem. Of which is you! 


Identify what the one thing is that you sell and then identify who is buying what you are selling. Then remove anything that you are doing that in any way detracts from getting that potential and ideal client to purchase what you are selling.

Building Coaching Confidence eBook & Audiobook



Case Study: Michelle

So, based on all of the information on this page, (MUCH MORE CONTAINED IN THE BUILDING COACHING CONFIDENCE EBOOK) let’s now attempt to put some of it into action and look at a specific case study example of a health coach that needs a little help in terms of boosting up her coaching confidence. With the coach, let’s attempt to identify which actions of hers may be holding her back and lastly how she can implement some great tools and tricks that will help build up her confidence.

Meet Coach Michelle

  • Mother of 2 boys and a loving wife.


  • A part-time dental hygienist and health coach that has been working with clients for over 2 years now.


  • Michelle initially took a few health coaching certifications when she first started out coaching but since then she has just been too busy with her part-time job, her current client load and with her family to really chase any more education.


  • Has a steady and consistent stream of around 20 to 30 clients at any given time.


  • Has recently started taking on more clients that have what she calls “deeper-rooted problems” that have goals that go outside of simple weight loss. Since taking on more of the harder clients she feels that she has been coming up short in terms of helping many of those clients and she also feels that due to her indecisiveness many of those new clients have been leaving her after only one to two months of coaching. 


  • She has lost 10 clients this month and is starting to question her abilities to really help the clients who need more than simple coaching advice such as how many grams of protein, carbs, and fat, in which they should be eating each day. 


  • She has friends who are full-time health coaches that are doing very well financially and she makes the statement that she does not feel that she is on their level, in terms of their skills and determination.


  • She feels that she is at a crossroads in her life as she loves health coaching but her dental hygienist job helps pay more of the bills and because of that, she is scared to leave her part-time job even though deep down she knows that it is not her calling. While on the other hand, she feels that she doesn’t have the skills to help  progress any further in her health coaching business.


Now Instead of playing the Health Detective Role as a health coach, we now transition into how we can possibly play the dual role of being an armchair psychologist and at the same time a personal cheerleader. Michelle is in need of motivation and more confidence.


What else might Michelle do that will build her confidence levels and at the same time help her get over her mental slump? What steps does Michelle need to take or what tools can she put into place that will help her build her confidence in her abilities while at the same time helping her realize what her true calling really is?

How are Your Confidence Levels When Working with Clients?

Do You Want Some Time Tested Ways to Build Your Confidence Levels Up?

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